[R] Requesting function for A/B testing

Charles C. Berry ccberry at ucsd.edu
Sat Mar 7 04:35:52 CET 2015

On Sat, 7 Mar 2015, Rolf Turner wrote:

> On 06/03/15 22:34, Namratha K wrote:
>> Dear Sir/Madam,
>> I am a student pursuing MCA .As i am doing an project using R language .I
>> want to implement A/B testing using R language.I am searching in google
>> from past few days and not able to implement .So i request u to kindly help
>> me by sending function or code on A/B testing method using R language.
>> talk soon
> Huh?  Or, to put it another way, WTF?


Old wine, new bottle.

According to http://en.wikipedia.org/wiki/A/B_testing,

"A/B testing has been marketed by some as a change in philosophy and
  business strategy in certain niches, though the approach is identical to
  a between-subjects design, which is commonly used in a variety of
  research traditions[refs]"

A friend who is a management consultant tells me that the core ideas in 
his discipline never change, but every five years or so a new set of 
buzzwords is introduced to describe them. It makes it seem like "a change 
in philosophy and business strategy" has occurred. And of course the 
clients will need to hire consultants who know those buzzwords to stay 
current. And the consultants will need to sign up for continuing education 
courses to learn those buzzwords.



Read R-intro. Either from your R installation or at


Then start R and enter


at the prompt and push "ENTER". Browse the help pages for the functions 
listed. Run the examples.

That should get you started.


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